March 16, 2015

MARKS & SPENCER DENIM INNOVATIONS

If you love denim as much as I do you'll be very excited to hear that Marks & Spencer has launched a new Denim Innovations range to cover off all of the key denim trends for SS15. Each style features new and improved fabric to flatter every figure whilst each style has been designed to last longer so you can wear them time and time again. Genius, I know!

The start of the Spring means 'out with the old and in with the new' and updating your denim collection by throwing on a new pair of jeans is the perfect way to update your look for the season ahead. Whether you want to try a lighter wash denim or rock this season's Seventies kick flare, here are the denim staples that you'll want to invest in and team with everything!

StayDark Jeans - From £35

We all know how annoying it is when jeans fade after each wash, which is why this StayDark pair are a complete must-have. Featuring fade resistant technology, this style will stay the same colour no matter how many times you wash them and is a great choice if, like me, you wash your skinny jeans each time you've worn them.

Sculpt and Lift Jeans - From £35

If you like your jeans to be figure-hugging in all the right places, the Sculpt and Lift Jeans are the perfect pick. I love my jeans to be as tight and as stretchy as possible as I think a balance of the two creates the best fit. This style is my favourite as it has clever curved darts and seams to create shape and an all-round flattering fit. If a curvy derrière isn't one of your greatest assets, I'd imagine this style would work wonders! The Sculpt and Lift Jeans are available in four shapes: skinny, straight leg, jegging and slim bootcut.


Dual FX - From £25

In my opinion, jeans should be fitted but still comfortable. There's nothing worse than not being able to sit down in a pair of jeans which is why this Dual FX pair sound like a dream everyday pair. Combining two different types of Lycra, this style is soft yet stretchy enough to retain its shape over time. I think I need to stock up...


Ozone Wash Denim - From £18

If you're forever washing your jeans so they will keep their shape, this Ozone wash pair will be your latest style saviour and help you to break the habit. Reducing the need for harsh chemicals during washes, this sustainable pair needs fewer rinses, saving up to 40% of waste water. 


The Denim Innovations collection is available now in-store and online here and you can also find your perfect pair by reading the Marks & Spencer guide to denim here.
What denim looks will you be trying this season?

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