March 18, 2015


As a happy hump day treat, I wanted to introduce you all to my latest high-street beauty discovery.  With many fragrance brands charging an extortionate amount for the smallest 30ml bottle I've given up on spritzing myself with my most favourite fragrances throughout the week and so I've invested in some lower priced options that I can use as much as I please and throw in my handbag without worrying about the cost or damaging the pretty bottle.

Don't get me wrong, I love my Chanel Chance Eau De Parfum, Valentino Valentina fragrance...the list goes on. However, I needed an affordable alternative to use at work and during the week and I'm delighted to report that this New Look Pure Dusk Eau De Parfum (£7.99 for 50ml - buy here) smells exactly the same as Lancôme's La Vie Est Belle.

I've used the Lancôme La Vie Est Belle fragrance before and it's a beautiful sweet fragrance with lasting notes of jasmin, orange blossom and patchouli essence, and I love everything about it apart from the price tag (£45.00 for 30ml). Granted, it's worth splashing out on a fragrance if you absolutely love it, but I've learnt to save my more expensive fragrances for special occasions which is why this New Look option is super handy as it smells just as delicious!

I think this is the first time New Look has ventured into the fragrance department, but after trying Pure Dusk, I'm keen to try the other scents including Pure Touch, Pure Devotion and Pure Blush.

You can find the full fragrance collection in-store or online here.

What's your best fragrance dupe?

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